Marketing has evolved a lot since the days of catchy taglines, magazine ads, and press releases. Today, marketing is an ever-expanding universe of responsibilities, platforms, and specialized skills, making the job of a marketer more demanding—and sometimes just plain confusing. The marketing team that once simply focused on building brand awareness now also has to be a powerhouse of analytics, content creation, social media strategy, SEO, and more.
While traditional marketing roles have certainly evolved, current expectations are trending toward unattainable. Companies can approach their short and long-term marketing goals in a way that benefits both their team and their bottom line.
