In this edition of A Path to Purpose, we’re honored to share Melanie’s inspiring journey to where she is today. From overcoming challenges to embracing new opportunities, Melanie’s story is one of resilience, determination, and vision. Her path hasn’t always been easy, but every step has shaped her into the dynamic leader she is now.
Join us as Melanie opens up about the lessons learned along the way, the pivotal moments that defined her career, and the passion that continues to drive her forward.
"I’ve been in marketing for over 25 years, and I’ve worn all the hats—individual contributor, manager, director, and everything in between. My roles evolved over the years, from handling projects solo to taking on bigger responsibilities, and driving some impressive, measurable results along the way.
In those years, I’ve seen marketing go from straightforward to, well, messy. Industry fads and jargon seemed to be everywhere, and it often felt like "experts" were making marketing harder to grasp. I also knew that, deep down, I was meant to be my own boss.
When I met Hilari Yeatts—my now business partner—about five years ago at another agency, we clicked right away. We shared a belief that marketing didn’t have to be complicated and a common goal: to